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Mobile Commerce Market in U.S. 2009-2013
Infiniti Research Limited, March 2010, Pages: 18
Mobile Commerce or M-commerce is defined as the buying and selling of goods and services through mobile devices. It is the ability to conduct wireless commerce transactions using mobile applications available in mobile devices.
The devices used for M-commerce mainly include mobile phones and Personal Digital Assistants (PDA). Some of the major products and services available through M-commerce are mobile banking, mobile trade services, mobile marketing and advertising, mobile ticketing, mobile vouchers, coupons and loyalty cards, content purchase and delivery, location based services, information based services, and mobile purchases.
With advancements in technology, new applications are emerging, that enable the consumers to use mobile devices to make financial transactions conveniently. Besides, the mobile devices are transforming into mobile wallets, which provide the capability to store cash in mobile devices, further enabling the consumers to make mobile payments. Moreover, businesses in U.S. are increasingly adopting M-commerce to provide better services to their customers. For example, the travel, tourism, and hospitality industry, along with airlines, railways, and road transport companies are utilizing M-commerce to provide end-to-end transactions to their customers.
The report by TechNavio Insights forecasts the size of the Mobile Commerce market in U.S. over the period 2009-2013. Further, it discusses the key market trends, drivers and challenges of Mobile Commerce market in U.S, and profiles some of the key vendors of this market.
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