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Japan Mobile Commerce Market 2009-2013
Infiniti Research Limited, April 2010, Pages: 21
Mobile Commerce or M-commerce is defined as the buying and selling of goods and services through mobile devices. It is the ability to conduct wireless commerce transactions using mobile applications available in mobile devices.
The devices used for M-commerce mainly include mobile phones and Personal Digital Assistants (PDA). Some of the major products and services available through M-commerce are mobile banking, mobile trade services, mobile marketing and advertising, mobile ticketing, mobile vouchers, coupons and loyalty cards, content purchase and delivery, location based services, information based services, and mobile purchases.
The increased public confidence over Mobile Commerce technology is driving the M-commerce and the Payment market in Japan. Owing to the many benefits of M-commerce, people are adopting it as a means of conducting financial transactions. Mobile payments growth is primarily driven by adoption of contact-less payment technologies such as Near Field Communications (NFC), which enables the mobile device to act as contact-less smartcard. Biometrics is emerging as an essential security measure in M-commerce services. As opposed to most security systems that authenticate the user on the basis of a password, Biometric Controls take into account physical characteristics and behavioral patterns for authentication. Thus, they provide highly accurate authentication, and increase security in Mobile commerce.
The report forecasts the size of the Japan Mobile Commerce Market over the period 2009-2013. Further, it discusses the key market trends, drivers and challenges of Japan Mobile Commerce Market, and profiles some of the key vendors of this market.
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