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Latin American Data Communications Services Markets - 2010
Frost & Sullivan, May 2010, Pages: 131
This research provides an analysis of the data communication services markets in Latin America, covering six main countries: Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. An analysis of the market size, drivers and restraints, a market forecast and a competitive analysis can be found. The study examines the current structure of the industry, analyses competitive factors and reviews major strategic opportunities for success in the market. The following technologies are examined in this research: Circuits, IP/MPLS, IP Sec, Private Lines, VSAT, Dedicated IP
Market Overview – Latin America
- Being in a mature stage, the total Latin American data communications services market had moderate growth in 2009.
- A country-wise assessment shows that the main markets are Brazil and Mexico, in concordance with their gross domestic product (GDP). However, Mexico showed the lowest growth rate in 2009. The global financial crisis severely impacted its economy due to dependence on and geographic proximity to the U.S. economy. In addition, the limited competition in Mexico restricted the market dynamics.
- The main driver for the market is GDP evolution, which leverages the number of companies and the need for connectivity. The incorporation of new applications and services in the basic data offering is becoming a key element of growth.
Latin America’s Current Market Status – Technologies:
- In 2009, IP VPN MPLS became the most important technology in the total market, outpacing Circuits and Private Lines, which had the prominent focus earlier.
- Operators in Latin America are investing in IP/MPLS and Metro Ethernet network deployments to improve the number and quality of services being offered, thereby driving demand.
- Verticals such as finances, oil, and government are typically involved in technology modernization to support efficiency, specialization, and business growth. They are leading the migration toward more robust platforms and new technologies.
- In addition, Dedicated IP is valuable in the penetration of the small and medium business (SMB) segment
- In terms of business segmentation, the total Latin American market is mainly concentrated on the Large Business segment (companies with more than xxx employees in Brazil and Mexico or more than xxx employees in other countries).
- Since the business segment in Latin America is in a xx% constituted of small and medium companies, there is an important potential market to be penetrated yet, and opportunities to generate business.
- Operators in countries such as Mexico and Brazil have taken some efforts to expand this segment, mostly through bundling strategies and customized attention, while in other countries such as Venezuela and Argentina, the SMB segment is unexplored.
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