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Revenue assurance strategies for recession and recovery
Ovum, April 2010, Pages: 15
Telcos are increasingly viewing revenue assurance (RA) as a lever for growth in these times of recession and recovery. It has moved from being a “billing issue” that is the responsibility of the CIO, to being an issue for the CEO.
We have witnessed the increasing importance of the RA function for a number of operators across the globe, but the underlying reasons for this trend vary widely by region. For North American telcos, the driving factor is revenue leakage from bundled services, while their European counterparts are struggling to gain revenues from new services such as content downloads.
Whichever market you look at, policing the revenue management chain remains the key task of the RA function. However, the techniques used to police the revenue management chain differ significantly, as some telcos focus on leakage detection, while those with mature RA functions are increasingly focusing on leakage prevention, thanks to a range of tools at their disposal such as baseline reporting.
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