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Cisco's globalization vision: emerging markets taking center stage

Ovum, April 2010, Pages: 5


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In March 2010 we attended Cisco’s analyst event in Bahrain, where it updated us on its vision and strategy for emerging markets. Cisco’s leadership team is adept at outlining a strategic vision that aligns with forthcoming industry challenges. This enables it to present its products as components of solutions that resonate strongly with both business and technology decision makers, which is still a rare ability among technology vendors.





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