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Soft Drinks in Hungary to 2014
Datamonitor, May 2010, Pages: 181
This databook provides key data and information on the soft drinks market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on six categories: carbonates, bottled water, juices, functional drinks, concentrates and, RTD tea and coffee
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the soft drinks market, including company overview, key facts and business description
Highlights of this title
The market for soft drinks in Hungary increased at a compound annual growth rate of 2.2% between 2003 and 2008.
The carbonates category led the soft drinks market in Hungary, accounting for a share of 44.6%.
Leading players in Hungary soft drinks market include Pepsico, Inc., Coca-Cola Company, The and Szenkirályi Ásványvíz Kft.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the soft drinks market in Hungary
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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