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Feminine Care in Middle East and Africa to 2014
Datamonitor, May 2010, Pages: 84
This databook provides key data and information on the feminine care market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories: sanitary pads, pantiliners and shields, tampons, and internal cleansers
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the feminine care market, including company overview, key facts and business description
Highlights of this title
The market for feminine care in Middle East and Africa increased at a compound annual growth rate of 8.9% between 2004 and 2009.
The sanitary pads category led the feminine care market in Middle East and Africa, accounting for a share of 70.2%.
The leading players in the Middle East and African feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Kimberly-Clark Corporation.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the feminine market in Middle East and Africa
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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