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Haircare in Nigeria to 2014
Datamonitor, May 2010, Pages: 168
This databook provides key data and information on the haircare market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Category level company and brand share as well as distribution share information for 2008 and 2009
Highlights of this title
The market for haircare in Nigeria increased at a compound annual growth rate of 14.8% between 2004 and 2009.
The shampoo category led the haircare market in Nigeria, accounting for a share of 35.6%.
Leading players in Nigerian haircare market include L'Oreal S.A., Procter & Gamble Company, The and Unilever.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the haircare market in Nigeria
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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