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Haircare in the US to 2014
Datamonitor, May 2010, Pages: 166
This databook provides key data and information on the haircare market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the haircare market, including company overview, key facts and business description
Highlights of this title
The market for haircare in the US increased at a compound annual growth rate of 1.3% between 2004 and 2009.
The shampoo category led the haircare market in the US, accounting for a share of 29.6%.
Leading players in US haircare market include Procter & Gamble Company, The, L'Oreal S.A. and Unilever.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the haircare market in the US
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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