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Red Mango Case Study: Boosting the Frozen Yogurt Sector with a Digestive Health Positioning
Datamonitor, May 2010, Pages: 13
This case study on Red Mango forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It focuses on how the frozen yogurt company has gained a loyal following by successfully marketing its products health benefits, both online and through more traditional methods.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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