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Product Insights: Personal Care in India
Datamonitor, May 2010, Pages: 40
This report is a first report in a newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the Indian personal care sector, segmented by key markets
- Contextualizes India in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights of this title
Globally, India ranked sixth in terms of the number of new products launched in the personal care sector in 2009.
The majority of the new products launched in India were in the personal hygiene market. The make-up, personal hygiene and skincare markets collectively accounted for more than 75% of the new products launched in the sector.
In 2009, rose emerged as the most popular flavor/fragrance among all new personal care products launched in India while plastic was the most popular packaging material. Majority of products launched in the Indian personal care sector in India in 2009 were priced at less than INR100.
Key reasons to purchase this title
- Assess product innovation trends in your market
- Learn from successful new product launches
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