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Is there a Commercial Case for ISP Music Services?
Datamonitor, April 2010, Pages: 17
Introduction
Analysis of the commercial case for ISP music services, including on-demand streaming and download to own based on reached with existing music service providers and technology platform vendors
Scope
-Market landscape for digital music services and the competitive outlook
-Economic analysis of commecial case for digital music services based on best practice platform strategy
-Key insights from over 20 interviews with music platform vendors, ISPs, and digital music service providers
Highlights
With the right platform strategy, there is a commercial case for ISPs to leverage their existing customer relationships and drive digital music services in the 79% of internet users un touched by existing digital music services
Music services can also help ISPs reduce the cost of subscriber churn
Reasons to Purchase
-Best practice strategy for deployment of digital music services by ISPs
-Insight from existing digital music providers including costs of service operation
-An analysis of the competitive landscape for the launch of digital music services
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