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Reformatting News & Magazine Media
Datamonitor, April 2010, Pages: 35
Introduction
A collaborative study between Ovum IT and Ovum Telecoms looking that the commercial challenges facing traditional news and magazine publishing, and the potential for leading edge technology strategies to reestablish a sustainable model for this industry.
Scope
-An analysis of the commercial landscape for newspaper and magazine media
-Technology and commercial strategy for publisher product and audience growth, coveringthe iPad and digital editions
-The market opportunity for technology vendors to deliver multi-platform, mulit-format workflow solutions and robust transaction infrastructure
Highlights
The iPad is a transformational device for the publishing industry but device volumes will take time to ramp and media channels will be congested
Publishers need to address their monetization and market share challenge for their primarey digital channels - not least the browser
Reasons to Purchase
-Best practice platform and technology strategy for publishers
-Market opporunity and product requirements for publishers
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