The report is an invaluable guide to the UK home emergency insurance market, providing insight into competitor strategies and performance as well as overall market growth and trends. It examines distribution, including the major role of utilities, identifies the key providers and provides unique market sizing data.
Scope
-Market size and segmentation data.
-The latest market developments and advertising statistics for home emergency insurance by competitor.
-A discussion of the main factors affecting the home emergency insurance market in the future
Highlights
Time-series analysis of policy number data from British Gas and HomeServe suggests that the home service/emergency insurance market has been through the 'growth' phase of the product lifecycle and is now in the 'maturity' phase.
British Gas, one of the biggest advertisers for home emergency products, has launched its 'look after your world' series of TV advertisements, which includes promoting its boiler repair service.
Reasons to Purchase
-Understand size and segmentation of this market in terms of policy numbers.
-Help in planning your entry into the UK home emergency market.
-Gain insight into the distribution profile of this sector.
