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Functional Drinks Market in New Zealand - 2013
Venn Research Inc., June 2010, Pages: 25
The functional drinks market consists of energy drinks, sport drinks and nutraceutical drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
The functional drinks market in New Zealand posted very strong growth rates in the period spanning 2004-2008. However, the growth rate in this market is expected to decelerate over the forthcoming five years. The New Zealand functional drinks market generated total revenues of $253.3 million in 2008, representing a compound annual growth rate (CAGR) of 13.4% for the period spanning 2004-2008.
Market consumption volumes increased with a CAGR of 9.1% between 2004-2008, to reach a total of 40.4 million liters in 2008. The market's volume is expected to rise to 60.9 million liters by the end of 2013, representing a CAGR of 8.6% for the 2008-2013 period.
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