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Viewing report
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2002-2010 PRC Media Statistics
CMM-I, May 2010, Pages: 85
2002-2010 PRC Media Statistics brings together all available national and regional year-end data to provide the first comprehensive one-stop statistical guide to the current state of China's television, film, radio, print, new media and advertising sectors.
With historical data from as early as 1981 through 2009, the report charts the explosion in media since China embarked on its opening and reform program and puts recent growth in a historical context. Coverage of each sector starts with an Industry Snapshot for easy reference and contains detailed performance breakdowns for major players.
From broadcaster revenues, content production figures and Internet users to book sales, online game subscriptions and national ad spend trends, 2002- 2010 PRC Media Statistics collates published information on all aspects of the media business from clearly identified sources, including central government reports and research released by leading groups.
Whether making investment decisions, planning future business strategies, exploring new mainland co-operations or just tracking the wider China market, 2002- 2010 PRC Media Statistics delivers all the core data on the world's most vibrant market in one convenient place.
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