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The Future of PC/Mobile Convergence: Competing Technologies and Emerging Business Models for the Mobile Internet Product Image

The Future of PC/Mobile Convergence: Competing Technologies and Emerging Business Models for the Mobile Internet

  • Published: March 2010
  • 154 Pages
  • Scripp Business Insights

FEATURED COMPANIES

  • Acer
  • Apple
  • Google
  • Huawei
  • Microsoft
  • Motorola
  • MORE

The global mobile phone industry has been extremely successful in the past decade, with an average year-on-year subscriber growth of 24%. While the market has reached saturation in the more developed countries, it is still growing strongly in developing countries due to a combination of cheaper mobile phone handsets and the relative lack of fixed line infrastructure. Mobile operators therefore face two challenges: how to maintain or stimulate demand in the mature markets and secure a new client base and acquire market share in the developing markets.

There were an estimated 1.2bn computers in use worldwide at the end of 2008 with mobile PCs driving the current and future computer expansion although general PC growth is slowing. As is the case with the mobile phone industry, the bulk of the installed base (nearly 60%) can be found in mature markets. However, developing countries will increasingly account for a larger share of the global installed base and PC penetration is expected to double by 2013.

The lines have become more and more blurred between the mobile phone industry and computer industry with consumers demanding more portability and mobility, processing capability READ MORE >

The Future of PC/Mobile Convergence
Executive summary
Market overview
The competitive landscape shaping convergence
Emerging converged products and services
Leading player strategies
The future of PC/mobile convergence

Chapter 1 Introduction
Introduction
Who is this report for and what is it about?
Definitions
3G
Convergence
Desktop PC
EDGE
GSM
HSPA
LTE
Mobile broadband
Mobile internet
Notebook
Netbook
Wi-Fi
WiMAX

Chapter 2 Market overview
Summary
Introduction
From desktop computing to mobile computing
Desktop computing is in decline but remains an important ICT segment
Portable devices are challenging desktop computers
The recession hits desktop PCs sales hard
The PC industry is adapting to the new trend
Usage of mobile computing services is set to increase
Mobile telephony: from GSM to 3G
Mobile telephony is the most popular ICT service in the world
The developing countries lead the mobile telephony boom
Mobile data services revenue is on the rise as usage increases
3G Mobile technologies drive PC/mobile convergence
Wi-Fi versus 3G
Wi-Fi is cheaper for both the operator and mobile user
Congestion is the main issue with Wi-Fi
Cost issues
Ease of use

Chapter 3 The competitive landscape shaping convergence
Summary
Introduction
Trends and drivers
Consumers are mobile and demanding
The shift from voice to data services forces new strategies
Lack of fixed infrastructure in developing countries benefits mobile ICT
Internet penetration in Africa
ICTs remain more expensive in developing countries
Price competition is key
Falling ARPU leads to converged service offerings
User-generated content and social networking blurs the line between
IT and telecoms services
The impact of the recession was milder than feared
Regulatory drivers and barriers
European Union initiatives
The Federal Communications Commission (FCC)
CDMA Development Group (CDG)
International Telecommunications Union (ITU)
Connect a Child Connect a Community
Connect Africa
Third Generation Partnership Project (3GPP)
The GSM Association (GSMA)
The Internet Engineering Task Force (IETF)
LTE SAE Trial Initiative (LSTI)
Voice over LTE – One Voice initiative
Next Generation Mobile Networks (NGMN) alliance
Regulatory situation regarding radio spectrum allocation
In Europe
In the US
Convergence technologies and standards
EDGE
Evolved EDGE / EDGE Evolution
HSPA (High Speed Packet Access / 3.5G)
HSPA+ (evolved HSPA / HSPA Evolution)
Combining HSPA and EDGE
Long Term Evolution (LTE)
LTE advanced
WiMAX
CDMA (Code Division Multiple Access)
Main challenges to PC/mobile convergence
Limitations of mobile computing
Recommendations
Limitations of mobile telephony
Recommendations

Chapter 4 Emerging converged products and services
Summary
Introduction
Mobile broadband
Mobile broadband is increasingly popular
Mobile broadband penetration is lower in developing countries
Mobile VoIP
Voice over Wi-Fi
Multiplay devices
Handsets and smartphones
Notebooks and netbooks
Tablet PCs

Chapter 5 Leading player strategies
Summary
Introduction
Google
PC/mobile convergence is a huge opportunity for Google
Making partnerships to play in both the software and hardware fields
Identifying market shifts and trends
Opportunities through mobile advertising
Apple
The huge success of the iPhone and the App Store
Expansion into mobile advertising and search
Mixed reactions to the iPad
Opportunities in mobile VoIP
Microsoft
Microsoft is struggling in the mobile market
Windows Mobile does not meet consumer expectations
Microsoft’s shifting mobile strategy
Targeting emerging markets
Nokia
Strategies to make up for lost ground
Competing at both ends of the market
Closing the app gap
Sticking with Symbian while developing Maemo
Preparing for the cloud
Motorola
Bouncing back and restructuring
Positioning as a leader in converged services
Building partnerships
Identifying successful future technologies
Mobile applications development
Capitalizing on social networking and music
Acer
Aiming to dominate the portable computing market
Mobile strategy
Pricing strategy
Emulating Apple
Partnerships to aid growth
Launching the Acer app store
Huawei
Successful low pricing strategy
Shifting the business model towards innovation in LTE
Innovation in consumer electronics
Verizon Wireless
Reinventing its networks
LTE deployment
Partnerships to drive app sales
New offers for customers
Verizon’s new pricing strategy looks set to be a success
Vodafone
Shifting towards a new strategic direction
Opportunities in mobile Internet
Opportunities in mobile music
Taking advantage of smartphones, new payment plans and the 3G network
Vendor summary

Chapter 6 The future of PC/mobile convergence
Summary
Introduction
The future of PC/mobile convergence
Mobile broadband and data services will drive growth in mature markets
Competition between mobile operating systems will intensify
Emerging business models
Fully converged
Semi converged
Advances in enabling technologies drive growth
Mobile VoIP solutions will be deployed as part of mobile operators' move to
4G
PC/mobile convergence will accelerate cloud computing adoption
The importance of the digital dividend and spectrum availability
Emerging markets will provide growth opportunities
Index

List of Figures

Figure 2.1: Global computing market ($bn), 2009-2014
Figure 2.2: Mobile connections and penetration in Africa, 2008-2014
Figure 2.3: Mobile connections and penetration in Asia-Pacific, 2008-2014
Figure 2.4: Fixed phone lines in Africa (m), 2008-2014
Figure 2.5: Global fixed voice lines and revenue, 2009-2014
Figure 2.6: Global mobile data services revenue share, 2009
Figure 2.7: Total global mobile services revenues ($bn), 2008-2013
Figure 2.8: Wi-Fi hotspot market share (%), 2007-2008
Figure 3.9: Total global mobile phone shipments (m), 2009-2014
Figure 3.10: Internet penetration (% of population with a connection), 2006-2009
Figure 3.11: Global mobile voice and data revenue share, 2009
Figure 3.12: Available HSPA devices, Dec 2009
Figure 3.13: Global LTE subscriptions (m), 2012-2015
Figure 3.14: WiMAX users by region (m), 2007-2102
Figure 3.15: WiMAX user penetration by region (%), 2007-2012
Figure 3.16: Global 3G+ Subscribers forecast by technology family, 2013
Figure 4.17: Fixed and mobile broadband subscribers (m), 2009-2014
Figure 4.18: Consumer fixed and mobile broadband revenue ($m), 2009-2014
Figure 4.19: Global broadband users, incl. mobile broadband (m), 2009-2014
Figure 4.20: Wi-Fi certified handsets by type, March 2010
Figure 4.21: Wi-Fi enabled phone shipments (m), 2007-2012
Figure 4.22: Smartphone shipments by region (m), 2009-2014
Figure 5.23: US smartphone market share by platform, Sep-Dec 2009
Figure 5.24: Verizon total data revenue ($bn), Q3 2008, Q2 2009, Q3 2009
Figure 5.25: Verizon total data ARPU ($), Q3 2008, Q2 2009, Q3 2009
Figure 5.26: Vendor summary – Google, Apple, Microsoft
Figure 5.27: Vendor summary – Nokia, Motorola, Acer
Figure 5.28: Vendor summary – Huawei, Verizon Wireless, Vodafone
Figure 6.29: Influences on the future of PC/mobile convergence
Figure 6.30: Competing mobile operating systems’ strengths and weaknesses
Figure 6.31: Emerging PC/mobile convergence business models
Figure 6.32: Global mobile cloud computing subscribers, 2008-2014
Figure 6.33: Per capita PC penetration per region, 2008-2012

List of Tables

Table 2.1: Global computing market ($bn), 2009-2014
Table 2.2: Mobile connections and penetration in Africa, 2008-2014
Table 2.3: Mobile connections and penetration in Asia-Pacific, 2008-2014
Table 2.4: Fixed phone lines in Africa (m), 2008-2014
Table 2.5: Global fixed voice lines and revenue, 2009-2014
Table 2.6: Top ten mobile markets worldwide by subscriptions, data revenue and service revenue, 2009
Table 2.7: Global mobile data services revenue share, 2009
Table 2.8: Total global mobile services revenues ($bn), 2008-2013
Table 2.9: Wi-Fi hotspot market share, 2007-2008
Table 3.10: Total global mobile phone shipments (m), 2009-2014
Table 3.11: Internet penetration (% of population with a connection), 2006-2009
Table 3.12: PC ASPs in the US, 2008-2009
Table 3.13: 37 Commercial HSPA+ networks launched by December 2009
Table 3.14: 29 HSPA+ networks in deployment or planned
Table 3.15: Global LTE subscriptions (m), 2012-2015
Table 3.16: WiMAX* users by region (m), 2007-2012
Table 3.17: WiMAX user penetration by region (%), 2007-2012
Table 4.18: Consumer fixed and mobile broadband subscribers and revenue, 2009-2014
Table 4.19: Global broadband users, incl. mobile broadband (m), 2009-2014
Table 4.20: Wi-Fi certified handsets by type, March 2010
Table 4.21: Wi-Fi phone shipments (m), 2007-2012
Table 4.22: Smartphone shipments by region (m), 2009-2014
Table 5.23: US smartphone market by platform, September-December 2009
Table 6.24: Global mobile cloud computing subscribers, 2008-2014
Table 6.25: PC penetration per region (PCs/1,000 people), 2008-2012

- Acer
- Apple
- Google
- Huawei
- Microsoft
- Motorola
- Nokia
- Verizon Wireless
- Vodafone

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