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The African American Market for Cable and Broadband Services, Programming and Technology

Horowitz Associates Inc, July 2009, Pages: 62


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Focus on the market for cable programming, telecommunication services, Internet services, and new media among urban African Americans.

In this highly competitive multi-channel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers.

This report will provide insight on the media-related preferences, habits and attitudes of Black/African Americans. The report provides in-depth analysis by age, sex, income, marital status, the presence of children in the household and by single heads of household.


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