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Broadband Content and Services 2009
Horowitz Associates Inc, Dec 2009, Pages: 95
This report takes an in-depth look at usage of and demand for broadband-enabled content and services, with a focus on the consumption of branded, television content online. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPods, and PSPs to access broadband and video content on the go.
Broadband Content and Services has the latest data on consumers and the market for mobile and broadband video! This study addresses pressing issues about consumers’ usage of and demand for Broadband enabled content and services. From the content provider’s perspective, this study reveals what kind of content online consumers are using, what content they want more of, and what they are willing to pay for premium broadband services, with a focus on branded television content online. From the provider’s perspective the survey delves into the marketing of Broadband services. This edition covers today’s hottest topics— portable and cross-platform broadband video (cell phones, iPods, PDAs, and PSPs). The study includes a multicultural sample.
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