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Viewing report
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State of Cable and Digital Media Multicultural 2010
Horowitz Associates Inc, May 2010, Pages: 71
An annual survey that focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content.
This survey provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.
This report provides the findings from State of Cable and Digital Media Multicultural 2010, the eleventh edition of an annual telephone study of the urban market for cable, broadband and new media content, services, and technology; conducted in January/ February 2010.
- Urban markets mean much more than America’s big, inner cities. The Census Bureau definition of “urbanized area” is any area with a population of 50,000 or more.
- Almost seven in ten (68%) Americans live in 'urbanized areas” about four in ten Americans live in the central place of an urbanized area
- Most (59%) multicultural consumers live in urban markets. The urban market is cosmopolitan, ethnically and racially diverse, and globally connected.
- This research has consistently shown that multicultural consumers are some of cable and broadband’s best customers.
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