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Viewing report
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FOCUS: Boomers 2009
Horowitz Associates Inc, May 2009, Pages: 58
FOCUS: Boomers 2009 is the first wave of a one-of-a-kind report that compiles and summarizes data on penetration, usage of, and demand for telecommunication services among Baby Boomers (ages 44 to 62).
FOCUS: Boomers 2009 looks at how Baby Boomers view telecommunications offerings, such as multi-channel, Internet, telephone, and bundled services. The study also examines the extent to which services such as on demand programming, premium channel programming, HDTV, DVR, and interactive TV have penetrated the Baby Boomer market, in addition to the attitude and interest of Baby Boomers towards such services.
In addition, FOCUS: Boomers 2009 summarizes the preferences of Baby Boomers in regards to TV programs and channels, and Internet sites, and how Boomers access these services.
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