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Viewing report
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State of Cable and Broadband 2009
Horowitz Associates Inc, March 2009, Pages: 108
The national State of Cable survey tracks the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers.
Since 1993, the national State of Cable survey has tracked the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers. This is the definitive study about consumers and the pay TV business, often imitated and never replicated.
New in 2009: The impact of the difficult economy on consumers’ attitudes and behaviors towards home entertainment as well as the marketing impact of bundling and pricing strategies. This annual study is a 'must read,' providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home.
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