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State of Cable and Broadband Urban Markets X
Horowitz Associates Inc, April 2009, Pages: 88
The urban, multicultural market for cable, broadband and new media content, services and technology.
This annual survey focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content. The survey provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.
This report provides the findings from our tenth quantitative study of the urban market for cable, broadband and new media content, services, and technology; conducted in January/February 2009.
Key findings:
- Urban markets mean much more than America’s big, inner cities. The Census Bureau definition of “urbanized area” is any area with a population of 50,000 or more.
- Almost seven in ten (68%) Americans live in 'urbanized areas,” about four in ten Americans live in the central place of an urbanized area
- Most multicultural consumers live in urban markets. The urban market is cosmopolitan, ethnically and racially diverse, and globally connected.
- The research has consistently shown that multicultural consumers are some of cable and broadband’s best customers.
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