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Air Care in Iran
Euromonitor International, May 2010, Pages: 15
Air care showed a very good performance in 2009, with 25% current value growth thanks to the performance of standard spray/aerosol air fresheners, which are normally used in homes, offices, toilets and public areas. The young population in Iran is a key driver of sales volumes in air care. Purchasing these products tends to be on impulse, when there is an immediate need, which reduces the effectiveness of branding. Air care remained one of the smallest categories within home care in 2009.
The Air Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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