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American Express Co in Consumer Finance in World
Euromonitor International, May 2010, Pages: 25
Thanks to an aggressive restructuring of its operations, American Express has emerged from a tumultuous year for the banking industry in relatively good shape. A renewed focus on premium charge cards is its core strategy, but the company will have to look outside of its comfort zone if its ambition lies beyond a niche status in financial cards.
Euromonitor International’s American Express Co in Consumer Finance company profile offers detailed strategic analysis of the company’s business, examining its performance in the consumer finance industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Why buy this report?
- Get a detailed picture of the consumer finance industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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