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Baby Care in Georgia

Euromonitor International, Aug 2011, Pages: 19


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A 14% growth in the birth rate in 2009 and a 4% growth of real GDP of Georgia in 2010, pushed baby care sales up by 6% in value terms as households with babies tend to spend a maximum of their income on products of this category. Consumers prioritise more organic products; the ones that are considered to be the most healthy for their youngsters. In most cases, while buying products for babies younger than 1-year-old, parents maximally try to ignore prices having chosen the only criteria for...

The Baby Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Baby Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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