Bath and Shower in Greece

Euromonitor International, October 2012, Pages: 31

The deepening of the economic recession has consolidated the consumer shift towards offer-driven purchases in bath and shower products. In this context, financially-burdened consumers responded to manufacturers’ extensive volume offers and price deals, and frequently traded down to mass products and channels, while abandoning product categories of secondary importance. A turn towards private label lines, products considered to offer good value for money, multipacks (notably in bar soap and...

Euromonitor International's Bath and Shower in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN GREECE
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2006-2011
Table 2 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 3 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 4 Bath and Shower Company Shares 2007-2011
Table 5 Bath and Shower Brand Shares 2008-2011
Table 6 Bath and Shower Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 9 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Apivita SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 1 Apivita SA: Key Facts
Summary 2 Apivita SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Apivita SA: Competitive Position 2011
Executive Summary
Recession and Shrinking Disposable Incomes Squeeze Value Sales
Product Offers, Discounts and Hunting for Value for Money Rule the Day
Intense Competition on the Edge of Recession
Direct Sellers, Supermarkets and Pharmacies Appear Recession-resilient
Exit From Recession Not Visible Over the Forecast Period
Key Trends and Developments
Turbulent Economic Conditions
Affordable Luxury Competes With Premium Products
Recession Halts Developments in the Men's Segment
Direct Sellers Gaining Momentum
Pharma Brands: A Developing Segment Under the Spotlight
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 4 Research Sources

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