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Bath and Shower in Macedonia

Euromonitor International, Aug 2011, Pages: 20


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The extended influence of the recession had its impact on consumer behaviour regarding bath and shower. Under the stress of growing prices of other essential products, in purchasing bath and shower products consumers started to shift towards cheaper ones. Shifting between categories in bath and shower, such as substitution of liquid soap with bar soap, as well had its impact on category development.

The Bath and Shower in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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