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Bleach in India

Euromonitor International, May 2010, Pages: 36


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Unbranded products in bleach are widely available in India and they are used in rural households to clean floors and toilets but in urban households, in which consumers use a variety of different flooring materials, such as hardwood and marble, bleach is not used as it is not suitable for cleaning such surfaces owing to the damage it can cause.

The Bleach in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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