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Bleach in Iran
Euromonitor International, May 2010, Pages: 15
During 2009, many kinds of surface care products like Rakhsha, Moj, Tage and Golrang were developed as alternatives to bleach. In addition, some health and allergy problems had an impact on the consumption of such products. Despite a slight shift away from bleach to more sophisticated, less harmful products and even though volume sales recorded very slow growth, bleach remains one of the biggest categories in home care in Iran in value terms.
The Bleach in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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