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Bristol-Myers Squibb Co in Consumer Health - World
Euromonitor International, May 2010, Pages: 31
This report analyses Bristol-Myers Squibb's consumer health operations, with a particular emphasis on the impact of its growing focus on BioPharma and the most effective ways to realise the potential of its consumer health business in line with its core strategy.
Euromonitor International’s Bristol-Myers Squibb Co in Consumer Health company profile offers detailed strategic analysis of the company’s business, examining its performance in the consumer healthcare industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Why buy this report?
- Get a detailed picture of the consumer health industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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