Carbonates in Cameroon

Euromonitor International, July 2012, Pages: 25

The carbonates category saw a further rise in volume sales in 2011. This growth can be attributed to investment in mass marketing campaigns and improvements in distribution by the key players in the category. The breadth of variety across categories, sales promotions and new product developments also contributed to this success.

Euromonitor International's Carbonates in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

CARBONATES IN CAMEROON
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 2 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 3 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 9 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 10 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 11 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 12 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Société Anonyme Des Brasseries Du Cameroun (sabc) in Soft Drinks (cameroon)
Strategic Direction
Summary 1 Société Anonyme des Brasseries du Cameroun (SABC): Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Société Anonyme des Brasseries du Cameroun (SABC): Competitive Position 2011
Union Camerounaise De Brasseries in Soft Drinks (cameroon)
Key Facts
Summary 3 Union Camerounaise des Brasseries: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Union Camerounaise de Brasseries: Competitive Position 2011
Executive Summary
the Soft Drinks Category Continues To Perform Well Despite the Economic Slowdown
Health Issues Drive Sales in A Number of Categories
Domestic Players Continue To Dominate Soft Drinks
Off-trade Remains the Leading Channel
Promising Outlook
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 29 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 31 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 32 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 33 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 35 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Cameroon
Definitions
Sources
Summary 5 Research Sources

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