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China UnionPay Co Ltd in Consumer Finance - World

Euromonitor International, May 2010, Pages: 24


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Global number three financial card operator China UnionPay is on the brink of breaking the long-standing Visa/MasterCard duopoly. Aggressive international expansion is proving vital. Domestic m-commerce technology and credit card category development could give the state-controlled company yet more power.

Euromonitor International’s China UnionPay Co Ltd in Consumer Finance company profile offers detailed strategic analysis of the company’s business, examining its performance in the consumer finance market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Why buy this report?
- Get a detailed picture of the consumer finance industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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