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City Travel Briefing - Geneva
Euromonitor International, May 2010, Pages: 43
Geneva is a top-class business destination, and is home to many international organisations, banks and multinationals, combining the flair of a multicultural, international city with a safe, high quality lifestyle in a traditional Swiss setting. However, the city’s strong orientation to being positioned as a wealthy business destination and the unfavourable exchange rate of the Swiss Franc are challenges. In 2010, Geneva unveiled a new branding strategy to increase visibility and improve its
The City Travel Briefing - Genevai report offers a comprehensive guide to the market at an international level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Why buy this report?
- Get a detailed picture of the travel and tourism industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope of the Report
The Geneva Brand and Strategic Positioning
Key Facts and SWOT analysis
Tourist Attractions and Activities