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Coffee in Georgia
Euromonitor International, April 2012, Pages: 17
Ten years ago, the leading coffee brand in Georgia was Pelé, the main advantage of which was its cheap price compared to other major players. However, over the past ten years the situation has changed gradually. Competitors of Pelé slightly lowered prices while Pelé increased prices to the level of competitors. As a result, all players have moved towards the medium price segment. Pelé no longer has a price advantage and Jacobs, Nescafé and Tchibo offer superior quality and receive stronger...
The Coffee in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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