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Colour Cosmetics in USA

Euromonitor International, May 2010, Pages: 60


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With consumers worried about the economy, American women reduced their spending on colour cosmetics. These “frugalistas” decided to trade down from premium colour cosmetics to mass products, as they sought to stay looking good while getting the most from their money. As a result, sales of premium colour cosmetics declined by 5% in current value terms in 2009, to US$3.4 billion, while sales of mass products grew by over 1%. Total colour cosmetics sales declined by over 1% in current value terms,...

The Colour Cosmetics Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beauty and Personal Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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