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Contact Lenses in Germany
Euromonitor International, May 2010, Pages: 25
Two important trends influenced the market for contact lenses in Germany in 2009: towards convenience on the one hand and innovation on the other hand. The former contributed to the strong sales of daily disposable contact lenses as consumers looked for convenient products that require no additional maintenance, since they are simply thrown away after use whereas conventional lenses must be removed and cleaned every night and reapplied in the morning. The latter relates to the material from...
The Contact Lenses in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Daily Disposable, Extended Wear, Two-Weekly/Monthly Disposable.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Contact Lenses market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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