Ear Care in Malaysia

Euromonitor International, May 2012, Pages: 19

Environment for ear care remained mature in 2011, with consumers’ awareness of the product remaining low. This is with consumers preferring professional medical advice for ear problems as opposed to self-medication.

The Ear Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ear Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

EAR CARE IN MALAYSIA
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2006-2011
Table 2 Sales of Ear Care: % Value Growth 2006-2011
Table 3 Ear Care Company Shares by Value 2007-2011
Table 4 Ear Care Brand Shares by Value 2008-2011
Table 5 Forecast Sales of Ear Care: Value 2011-2016
Table 6 Forecast Sales of Ear Care: % Value Growth 2011-2016
Executive Summary
Consumer Health Gained Positively in 2011
Consumers Were Increasingly Health and Image Conscious
International Players Dominate Consumer Health
Direct Selling Retained Its Dominance in Consumer Health
Consumer Health Expected To Gain Positively
Key Trends and Developments
Positive Economic Conditions in 2011 Benefitted Consumer Health
Changing Demographics Spurred Performance of Consumer Health
Anti-smoking Moves Heightened in 2011
Private Label Remained Negligible in Consumer Health
Strong Challenges for Domestic Players Remained
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources

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