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Fragrances in Georgia
Euromonitor International, Aug 2011, Pages: 19
The market adapted to new shopping habits of consumers which were generated by the recession and reduced disposable incomes. Positive sales growth was observed for the first time since 2008. The growth was generated mostly by sales of mass products while premium products’ sales remained without significant increases. Deep discounts were still typical for the Georgian market and the factors driving the fragrance sales were similar to those in 2009: Renewal of packaging, discounts and advertising...
The Fragrances in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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