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Fragrances in USA

Euromonitor International, May 2010, Pages: 56


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Consumer worries about jobs and the economy reduced demand for fragrances in 2009. As in 2008, consumers continued to limit discretionary purchases and gift giving, hurting sales of numerous goods, including fragrances. Growing apathy about fragrances, especially among younger consumers, further dampened fragrance sales. As a result, retail sales of fragrances declined by almost 7% in current value to US$5.3 billion in 2009, after declining by 5% in 2008.

The Fragrances Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beauty and Personal Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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