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Global Car Rental Market in Weathering the Storm
Euromonitor International, May 2010, Pages: 46
The global car rental market continued to suffer from the global economic downturn in 2009 and is facing a slow and prolonged recovery in the years to come. In this new report, Euromonitor International examines the impact of the economic crisis on car rental demand and the evolution of the sector over the next five years.
The Global Car Rental Market - Weathering the Storm global briefing offers an insight into to the size and shape of the market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Why buy this report?
- Get a detailed picture of the car rental industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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