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Global Wine: Challenges and Opportunities Facing the Wine Industry
Euromonitor International, May 2010, Pages: 50
Wine saw considerable evolution over the last decade, shifting from being an indulgent tipple for purist palates and a loosely-branded domestic speciality to a more commoditised drink for households internationally. Global economic uncertainty translated into sales slowdown in 2009, although wine’s long-term momentum is not likely to be subdued. This global briefing investigates wine’s global performance in 2009 and the future of the industry.
The Global Wine: Challenges and Opportunities Facing the Wine Industry global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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