Exceptional retail current value growth was seen by health and wellness (HW) packaged food and beverages in Canada in 2020. Home seclusion as a result of COVID-19 resulted in people needing to consume more food and beverages at home, with some sales switching from the foodservice channel. This included not just meals, but also snacks and drinks, with consumers choosing healthier options in light of the pandemic.
The Health and Wellness in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Health and Wellness in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 1 Sales of Health and Wellness by Type: Value 2016-2021
- Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 3 Sales of Health and Wellness by Category: Value 2016-2021
- Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Sugar taxes begin in the country
- Demand for caffeine returns, hampering growth for BFY reduced caffeine beverages
- Coca-Cola Zero Sugar continues its growth momentum
- Return to volume decline as consumers’ lives normalise post-pandemic
- Natural high-intensity sweeteners to gain share
- E-commerce set to maintain its growth
- Table 17 Sales of BFY Beverages by Category: Value 2016-2021
- Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- FF tea has a long-term growth trajectory
- Category blurring with caffeine
- Natural functionality preferred by consumers
- FF beverages expected to maintain solid but slowing growth
- Lesser-known functional ingredients set to rise
- Juice shots as an on-the-go immunity booster
- Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
- Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
- Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
- Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
- Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Willingness to spend is a main driver of growth
- Online rises for education and sales
- Impact of healthy consumption
- Healthy image and sugar tax should benefit NH beverages
- Private label could have opportunities for growth post-pandemic
- Opportunities for products produced locally
- Table 36 Sales of NH Beverages by Category: Value 2016-2021
- Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021
- Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021
- Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021
- Table 40 Distribution of NH Beverages by Format: % Value 2016-2021
- Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026
- Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Organic tea maintains growth thanks to products with immune-boosting claims
- Organic coffee is here to stay
- Organic fruit/vegetable juice sees sustainability claims
- Dynamic growth expected due to interest in health and the environment
- Competition from other HW beverages expected to remain an obstacle to growth
- Sourcing set to become increasingly important
- Table 43 Sales of Organic Beverages by Category: Value 2016-2021
- Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021
- Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021
- Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021
- Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021
- Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026
- Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Better for you packaged food experiences only gradual current value sales contraction
- Shifts in consumer perception and consumption occasions have very differing impacts on products
- E-commerce continues to expand value share in 2021, albeit at a slower pace
- Demand for healthier options will further rise in post-pandemic era
- Regulatory changes on the way, although somewhat delayed by the pandemic
- Ample opportunities for growth in 2022 and beyond
- Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021
- Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
- Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
- Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
- Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021
- Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
- Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Free from packaged food experience continued strong growth albeit at a lower rate in 2021
- Free from meat expands by leaps and bounces but tofu and derivatives sees slower growth
- Minute Maid, Beyond Meat and Impossible see growing share thanks to innovation
- Flexitarianism and innovation set to fuel dynamic growth in free from meat
- Different drivers shape areas across free from packaged food
- E-commerce to continue expanding albeit at a slower pace
- Table 57 Sales of Free From by Category: Value 2016-2021
- Table 58 Sales of Free From by Category: % Value Growth 2016-2021
- Table 59 NBO Company Shares of Free From: % Value 2017-2021
- Table 60 LBN Brand Shares of Free From: % Value 2018-2021
- Table 61 Distribution of Free From by Format: % Value 2016-2021
- Table 62 Forecast Sales of Free From by Category: Value 2021-2026
- Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Fortified/functional packaged food sees slight contraction in 2021
- A tale of two product groups shaped by differing consumption occasions
- FF milk sees another attempt at turnaround via innovation
- Demand for healthy food will increase in post-pandemic era but maturity and competition from fresh food will hinder overall growth
- E-commerce will continue expanding share, albeit at a slower pace
- Hunt for new functional ingredients, products and health benefits continues
- Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
- Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
- Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
- Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
- Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
- Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
- Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
- Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
- Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
- Table 73 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
- Table 74 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
- Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
- Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Sales stagnate in 2021, following stockpiling-driven growth in 2020
- Differing performances linked to typical consumption occasions
- Lassonde gains as new entry, while George Weston looks to exit from naturally healthy packaged food
- Demand for naturally healthy packaged food will increase in post-pandemic era but maturity will hinder stronger retail volume growth
- Ample opportunities in naturally healthy packaged food for 2022 and beyond
- E-commerce set to build on impetus provided by COVID-19 pandemic
- Table 77 Sales of NH Packaged Food by Category: Value 2016-2021
- Table 78 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
- Table 79 NBO Company Shares of NH Packaged Food: % Value 2017-2021
- Table 80 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
- Table 81 Distribution of NH Packaged Food by Format: % Value 2016-2021
- Table 82 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
- Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Organic packaged food maintains growth in 2021, following surge in sales in 2020
- Agropur, Nature’s Path and Organic Meadow remain the top three branded players but Loblaw is in lead
- “Organic” is among key claims for new product development over 2020-2021
- Demand for organic packaged food will increase further in post-pandemic era
- Securing supply remains vital to the growth of organic packaged food
- E-commerce offers opportunities for disruptive start-ups and major players alike
- Table 84 Sales of Organic Packaged Food by Category: Value 2016-2021
- Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
- Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
- Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
- Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021
- Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
- Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026