Consumer concern about health has strengthened in Hungary due to the COVID-19 pandemic. An increasing number of consumers are concerned about the health effects of drinks and food products; therefore they tend to choose healthier products, with several benefits for the health condition of individuals.
The Health and Wellness in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Health and Wellness in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 1 Sales of Health and Wellness by Type: Value 2016-2021
- Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 3 Sales of Health and Wellness by Category: Value 2016-2021
- Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- BFY remains somewhat resilient to the COVID-19 pandemic
- Sugar tax encourages players to update their ingredients
- BFY carbonates becomes increasingly popular in Hungary
- The health and wellness trend encourages growth over the forecast period
- Reduced sugar energy drinks expected to become increasingly popular
- Innovation will continue to be crucial in the future
- Table 17 Sales of BFY Beverages by Category: Value 2016-2021
- Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- FF beverages grows in popularity thanks to the COVID-19 pandemic
- More players produce FF energy drinks
- Functional bottled water becomes increasingly visible
- FF beverages expected to thrive in the future thanks to growing health and wellness
- FF energy drinks become increasingly sought after
- Price sensitivity remains an ongoing threat for FF beverages
- Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
- Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
- Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
- Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
- Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- NH natural mineral bottled water benefits from the growing health and wellness trend
- The health and wellness trend underperforms within NH beverages
- Local and international brands lead depending on the product area
- Slow recovery due to unit price hikes
- Government pushes for the development of domestic brands
- Urbanisation drives demand in larger cities
- Table 36 Sales of NH Beverages by Category: Value 2016-2021
- Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021
- Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021
- Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021
- Table 40 Distribution of NH Beverages by Format: % Value 2016-2021
- Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026
- Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Organic beverages remains niche among urban consumers in 2021
- International brands lead due to certification requirements
- Growing number of small brands due to stronger entrepreneurship
- Strong growth from a small base anticipated in 2022 and beyond
- Increased shelf space of organic beverages due to modernisation
- Expansion of discounters supports growth and awareness
- Table 43 Sales of Organic Beverages by Category: Value 2016-2021
- Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021
- Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021
- Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021
- Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021
- Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026
- Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- The health and wellness trend boosts the demand for better for you (BFY) packaged food in 2021
- Increase of diabetes sparks new product developments with reduced sugar in 2021
- Popular discounter Lidl pushes for healthier products within its own brand
- The health and wellness trend continues to influence innovations in 2022 and beyond
- Largest product area reduced fat dairy to strengthen further
- Sustainability becomes an increasingly important factor to both consumers and players
- Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021
- Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
- Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
- Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
- Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021
- Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
- Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- The health and wellness trend encourages the demand for free from in 2021
- Plant-based products become increasingly popular in Hungary
- Increasing awareness of gluten-intolerance prompts new product launches
- Private label expands in 2022 and beyond
- Growing awareness of free-from thanks to social media
- E-commerce continues to gather pace over the forecast period
- Table 57 Sales of Free From by Category: Value 2016-2021
- Table 58 Sales of Free From by Category: % Value Growth 2016-2021
- Table 59 NBO Company Shares of Free From: % Value 2017-2021
- Table 60 LBN Brand Shares of Free From: % Value 2018-2021
- Table 61 Distribution of Free From by Format: % Value 2016-2021
- Table 62 Forecast Sales of Free From by Category: Value 2021-2026
- Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- The health and wellness trend continues to have a positive impact on FF packaged food
- Consumers seek products with immunity-boosting properties
- FF protein/energy bars see slowed growth following working out from home fad
- Hungarians now keener than ever to ensure optimal nutrition levels
- Protein bars benefits from consumers wanting to lose weight post pandemic
- Sustainability becomes increasingly import for Hungarians over the forecast period
- Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
- Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
- Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
- Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
- Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
- Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
- Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
- Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
- Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
- Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
- Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
- Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
- Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
- Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Cash desks and hot spot sales boost the performance of naturally healthy packaged food
- High-fibre products become increasingly popular in Hungary
- Honey continues to perform well despite facing many challenges
- Home chef trend continues and boost the demand for more natural ingredients
- Private label continues to grow in 2022 and beyond
- Sustainability becomes increasingly important for consumers
- Table 78 Sales of NH Packaged Food by Category: Value 2016-2021
- Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
- Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021
- Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
- Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021
- Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
- Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Organic products gradually shift back to bio stores while e-commerce booms
- Organic vegetable oils grow, especially amongst higher income consumers
- Private label share grows again in 2021
- Demand for organic alternatives to keep rising in Hungary
- Private label continues to expand in 2022 and beyond
- Older mothers prefer bio baby food
- Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021
- Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
- Table 87 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
- Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
- Table 89 Distribution of Organic Packaged Food by Format: % Value 2016-2021
- Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
- Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
