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Health and Wellness in Hungary
Euromonitor International, May 2010, Pages: 86
Hungarian GDP decreased by 7% in 2009 as a result of the global and national economic crisis. The annual unemployment rate grew by two percentage points in 2009 compared to the previous year. This and other outcomes of recession noticeably diminished consumer purchasing power, which was also observed in the health and wellness industry. The growth of the health and wellness market also slowed down in 2009, particularly in volume terms, due to lower purchasing power of Hungarian households.
The Health and Wellness in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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