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Health and Wellness in Poland Product Image

Health and Wellness in Poland

  • Published: May 2014
  • Region: Poland
  • 97 pages
  • Euromonitor International

Health and wellness beverages and packaged food enjoyed rising sales during 2013, with an expanding consumer base fuelling growth. More Poles become interested in leading healthier lifestyles, paying special attention to daily diets, regular exercise and proper relaxation. As a result, they are more inclined to enrich their diets with health and wellness positioned products that offer health benefits and contribute to overall wellbeing.

The Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type. READ MORE >

HEALTH AND WELLNESS IN POLAND

May 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Health and Wellness Appeals To A Growing Audience
New Product Developments Help Lure Consumers
Environment Remains Highly Fragmented
Health Food Stores, Core Distribution Channel
Moderately Optimistic Future
Key Trends and Developments
Inactivity of Consumers An Increasingly Serious Problem in Poland
Aging Process Is An Opportunity for Health and Wellness Products
Health Food Stores Lead Distribution
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2008-2013
Table 2 Sales of Health and Wellness by Type: % Value Growth 2008-2013
Table 3 Sales of Health and Wellness by Category: Value 2008-2013
Table 4 Sales of Health and Wellness by Category: % Value Growth 2008-2013
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2008-2013
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2008-2013
Table 7 NBO Company Shares of Health and Wellness: % Value 2009-2013
Table 8 LBN Brand Shares of Health and Wellness: % Value 2010-2013
Table 9 Distribution of Health and Wellness by Format: % Value 2008-2013
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2013
Table 11 Forecast Sales of Health and Wellness by Type: Value 2013-2018
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Forecast Sales of Health and Wellness by Category: Value 2013-2018
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Appendix
National Legislation
EU Legislation
Definitions
Sources
Summary 1 Research Sources
Herbapol Lublin SA in Health and Wellness (poland)
Strategic Direction
Key Facts
Summary 2 Herbapol Lublin SA: Key Facts
Summary 3 Herbapol Lublin SA: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Herbapol Lublin SA: Competitive Position 2013
Sante A Kowalski Sp J in Health and Wellness (poland)
Strategic Direction
Key Facts
Summary 5 Sante A Kowalski Sp j: Key Facts
Summary 6 Sante A Kowalski Sp j: Operational Indicators 2011-2013
Company Background
Competitive Positioning
Summary 7 Sante A Kowalski Sp j: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2008-2013
Table 18 Sales of BFY Beverages by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of BFY Beverages: % Value 2009-2013
Table 20 LBN Brand Shares of BFY Beverages: % Value 2010-2013
Table 21 Distribution of BFY Beverages by Format: % Value 2008-2013
Table 22 Forecast Sales of BFY Beverages by Category: Value 2013-2018
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2008-2013
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2008-2013
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2009-2013
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2010-2013
Table 28 Distribution of BFY Packaged Food by Format: % Value 2008-2013
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2013-2018
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2008-2013
Table 32 Sales of Food Intolerance by Category: % Value Growth 2008-2013
Table 33 Lactose-free Dairy by Type: % Value Breakdown 2008-2013
Table 34 NBO Company Shares of Food Intolerance: % Value 2009-2013
Table 35 LBN Brand Shares of Food Intolerance: % Value 2010-2013
Table 36 Distribution of Food Intolerance by Format: % Value 2008-2013
Table 37 Forecast Sales of Food Intolerance by Category: Value 2013-2018
Table 38 Forecast Sales of Food Intolerance by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Fortified/Functional Beverages by Category: Value 2008-2013
Table 40 Sales of Fortified/Functional Beverages by Category: % Value Growth 2008-2013
Table 41 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2008-2013
Table 42 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Breakdown 2008-2013
Table 43 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2008-2013
Table 44 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2008-2013
Table 46 NBO Company Shares of Fortified/Functional Beverages: % Value 2009-2013
Table 47 LBN Brand Shares of Fortified/Functional Beverages: % Value 2010-2013
Table 48 Distribution of Fortified/Functional Beverages by Format: % Value 2008-2013
Table 49 Forecast Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 50 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Fortified/Functional Packaged Food by Category: Value 2008-2013
Table 52 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2008-2013
Table 53 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2008-2013
Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2008-2013
Table 55 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2008-2013
Table 56 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2008-2013
Table 57 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2008-2013
Table 58 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2008-2013
Table 59 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2008-2013
Table 60 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2008-2013
Table 61 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2008-2013
Table 62 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2009-2013
Table 63 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2010-2013
Table 64 LBN Brand Shares of Fortified/Functional Bread: % Value 2010-2013
Table 65 Distribution of Fortified/Functional Packaged Food by Format: % Value 2008-2013
Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Beverages by Category: Value 2008-2013
Table 69 Sales of NH Beverages by Category: % Value Growth 2008-2013
Table 70 NBO Company Shares of NH Beverages: % Value 2009-2013
Table 71 LBN Brand Shares of NH Beverages: % Value 2010-2013
Table 72 Distribution of NH Beverages by Format: % Value 2008-2013
Table 73 Forecast Sales of NH Beverages by Category: Value 2013-2018
Table 74 Forecast Sales of NH Beverages by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of NH Packaged Food by Category: Value 2008-2013
Table 76 Sales of NH Packaged Food by Category: % Value Growth 2008-2013
Table 77 NBO Company Shares of NH Packaged Food: % Value 2009-2013
Table 78 LBN Brand Shares of NH Packaged Food: % Value 2010-2013
Table 79 Distribution of NH Packaged Food by Format: % Value 2008-2013
Table 80 Forecast Sales of NH Packaged Food by Category: Value 2013-2018
Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Organic Beverages by Category: Value 2008-2013
Table 83 Sales of Organic Beverages by Category: % Value Growth 2008-2013
Table 84 NBO Company Shares of Organic Beverages: % Value 2009-2013
Table 85 LBN Brand Shares of Organic Beverages: % Value 2010-2013
Table 86 Distribution of Organic Beverages by Format: % Value 2008-2013
Table 87 Forecast Sales of Organic Beverages by Category: Value 2013-2018
Table 88 Forecast Sales of Organic Beverages by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Organic Packaged Food by Category: Value 2008-2013
Table 90 Sales of Organic Packaged Food by Category: % Value Growth 2008-2013
Table 91 NBO Company Shares of Organic Packaged Food: % Value 2009-2013
Table 92 LBN Brand Shares of Organic Packaged Food: % Value 2010-2013
Table 93 Distribution of Organic Packaged Food by Format: % Value 2008-2013
Table 94 Forecast Sales of Organic Packaged Food by Category: Value 2013-2018
Table 95 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2013-2018

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