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Health and Wellness in Poland

  • ID: 1240407
  • June 2015
  • Region: Poland
  • 102 pages
  • Euromonitor International

The general market situation gradually improved over the review period, favouring the development of the health and wellness food and beverages market. Poland experienced stable growth of GDP and purchasing power, lower unemployment rates and stable prices. The wealth gap between Poland and affluent Western Europe narrows year by year, creating demand for higher quality products.

The Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

HEALTH AND WELLNESS IN POLAND

June 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Macroeconomic Conditions Favour Health and Wellness Market
Changing Lifestyles Create Demand in Some Categories
Domestic Producers Fight for Share With Multinationals, Market Remains Fragmented
Modern Retail Chains Gain in Distribution
Health Awareness To Rise
Key Trends and Developments
Micro and Macro Trends Favour Development of Healthy Lifestyles
Consumer Health Awareness Rises But Remains Unsatisfactory
Popularity of Healthy Products and Dietary Supplements To Rise
Polish Consumers Desire More Natural and Less Processed Food and Beverages
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2009-2014
Table 2 Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 3 Sales of Health and Wellness by Category: Value 2009-2014
Table 4 Sales of Health and Wellness by Category: % Value Growth 2009-2014
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2009-2014
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2009-2014
Table 7 NBO Company Shares of Health and Wellness: % Value 2010-2014
Table 8 LBN Brand Shares of Health and Wellness: % Value 2011-2014
Table 9 Distribution of Health and Wellness by Format: % Value 2009-2014
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2014
Table 11 Forecast Sales of Health and Wellness by Type: Value 2014-2019
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 13 Forecast Sales of Health and Wellness by Category: Value 2014-2019
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Appendix
National Legislation
EU Legislation
Foods for Special Groups Replaces Parnuts
Summary
Sources
Summary 1 Research Sources
Herbapol Lublin SA in Health and Wellness (poland)
Strategic Direction
Key Facts
Summary 2 Herbapol Lublin SA: Key Facts
Summary 3 Herbapol Lublin SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Herbapol Lublin SA: Competitive Position 2014
Sm Mlekpol in Health and Wellness (poland)
Strategic Direction
Key Facts
Summary 5 SM Mlekpol: Key Facts
Summary 6 SM Mlekpol: Operational Indicators 2012-2014
Company Background
Competitive Positioning
Summary 7 SM Mlekpol: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2009-2014
Table 18 Sales of BFY Beverages by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of BFY Beverages: % Value 2010-2014
Table 20 LBN Brand Shares of BFY Beverages: % Value 2011-2014
Table 21 Distribution of BFY Beverages by Format: % Value 2009-2014
Table 22 Forecast Sales of BFY Beverages by Category: Value 2014-2019
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2009-2014
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2010-2014
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2011-2014
Table 28 Distribution of BFY Packaged Food by Format: % Value 2009-2014
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2014-2019
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2009-2014
Table 32 Sales of Food Intolerance by Category: % Value Growth 2009-2014
Table 33 Lactose-free Dairy by Type: % Value Breakdown 2009-2014
Table 34 NBO Company Shares of Food Intolerance: % Value 2010-2014
Table 35 LBN Brand Shares of Food Intolerance: % Value 2011-2014
Table 36 Distribution of Food Intolerance by Format: % Value 2009-2014
Table 37 Forecast Sales of Food Intolerance by Category: Value 2014-2019
Table 38 Forecast Sales of Food Intolerance by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Fortified/Functional Beverages by Category: Value 2009-2014
Table 40 Sales of Fortified/Functional Beverages by Category: % Value Growth 2009-2014
Table 41 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2009-2014
Table 42 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Breakdown 2009-2014
Table 43 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2009-2014
Table 44 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2009-2014
Table 45 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2009-2014
Table 46 NBO Company Shares of Fortified/Functional Beverages: % Value 2010-2014
Table 47 LBN Brand Shares of Fortified/Functional Beverages: % Value 2011-2014
Table 48 Distribution of Fortified/Functional Beverages by Format: % Value 2009-2014
Table 49 Forecast Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 50 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Fortified/Functional Packaged Food by Category: Value 2009-2014
Table 52 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2009-2014
Table 53 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2009-2014
Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2009-2014
Table 55 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2009-2014
Table 56 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2009-2014
Table 57 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2009-2014
Table 58 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2009-2014
Table 59 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2009-2014
Table 60 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2009-2014
Table 61 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2009-2014
Table 62 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2010-2014
Table 63 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2011-2014
Table 64 LBN Brand Shares of Fortified/Functional Bread: % Value 2011-2014
Table 65 Distribution of Fortified/Functional Packaged Food by Format: % Value 2009-2014
Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Beverages by Category: Value 2009-2014
Table 69 Sales of NH Beverages by Category: % Value Growth 2009-2014
Table 70 NBO Company Shares of NH Beverages: % Value 2010-2014
Table 71 LBN Brand Shares of NH Beverages: % Value 2011-2014
Table 72 Distribution of NH Beverages by Format: % Value 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of NH Packaged Food by Category: Value 2009-2014
Table 74 Sales of NH Packaged Food by Category: % Value Growth 2009-2014
Table 75 NBO Company Shares of NH Packaged Food: % Value 2010-2014
Table 76 LBN Brand Shares of NH Packaged Food: % Value 2011-2014
Table 77 Distribution of NH Packaged Food by Format: % Value 2009-2014
Table 78 Forecast Sales of NH Packaged Food by Category: Value 2014-2019
Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80 Sales of Organic Beverages by Category: Value 2009-2014
Table 81 Sales of Organic Beverages by Category: % Value Growth 2009-2014
Table 82 NBO Company Shares of Organic Beverages: % Value 2010-2014
Table 83 LBN Brand Shares of Organic Beverages: % Value 2011-2014
Table 84 Distribution of Organic Beverages by Format: % Value 2009-2014
Table 85 Forecast Sales of Organic Beverages by Category: Value 2014-2019
Table 86 Forecast Sales of Organic Beverages by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Organic Packaged Food by Category: Value 2009-2014
Table 88 Sales of Organic Packaged Food by Category: % Value Growth 2009-2014
Table 89 NBO Company Shares of Organic Packaged Food: % Value 2010-2014
Table 90 LBN Brand Shares of Organic Packaged Food: % Value 2011-2014
Table 91 Distribution of Organic Packaged Food by Format: % Value 2009-2014
Table 92 Forecast Sales of Organic Packaged Food by Category: Value 2014-2019
Table 93 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2014-2019

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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