Health and Wellness in Poland

Euromonitor International, May 2010, Pages: 84

Standard beverages, particularly branded products have become increasingly saturated. The saturation affects such categories as dairy, carbonates, fruit/vegetable juice and bottled water, where annual consumption per capita is high. Thus, customers look for products with added value that contain ingredients beneficial for a human health like vitamins or minerals. Additionally, increased interest in healthy food has boosted demand for better-for-you (BFY), functional fortified (FF) and naturally...

The Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Health and Wellness industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Health and Wellness in Poland
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Customers Demand Health and Wellness Food and Beverages
Fortified/functional Products Play Significant Role in the Everyday Diet
Naturally Healthy Products for Conscious Customers
BFY Reduced Sugar Beverages Develop Rapidly
Organic Products Perceived As Premium Goods
Portfolio of Food Intolerance Products Is Widening
Key Trends and Developments
Changes in the Structure of Households Are Favourable
Ageing Population
Overweight and Obese Population on the Rise in Poland
Lifestyle Diseases Beneficial for Health and Wellness Industry
Economic Slowdown in Poland
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Grupa Maspex Wadowice
Strategic Direction
Key Facts
Summary 2 Grupa Maspex Wadowice: Key Facts
Summary 3 Grupa Maspex Wadowice: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Grupa Maspex Wadowice: Competitive Position 2009
Jiwzpc Czeslaw Meus
Strategic Direction
Key Facts
Summary 5 JIWZPC Czeslaw Meus: Key Facts
Summary 6 JIWZPC Czeslaw Meus: Operational Indicators
Company Background
Competitive Positioning
Summary 7 JIWZPC Czeslaw Meus: Competitive Position 2009
Sm Mlekovita
Strategic Direction
Key Facts
Summary 8 SM Mlekovita: Key Facts
Summary 9 SM Mlekovita: Operational Indicators
Company Background
Competitive Positioning
Summary 10 SM Mlekovita: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food Intolerance Products Brand Shares 2006-2009
Table 31 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 32 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 34 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 35 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2004-2009
Table 36 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 37 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 38 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 39 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 40 Fortified/functional Beverages Company Shares 2005-2009
Table 41 Fortified/functional Beverages Brand Shares 2006-2009
Table 42 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 43 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Table 44 Fortified/functional Nectars (25-99% Juice) by Prime Positioning 2005-2009
Table 45 Fortified/functional Nectars (25-99% Juice) by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 47 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 48 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 49 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 50 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 51 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 52 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 53 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 54 Key Functional Ingredients in Fortified/functional Biscuits: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 60 Fortified/functional Packaged Food Company Shares 2005-2009
Table 61 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 62 Fortified/functional Bread Brand Shares 2006-2009
Table 63 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 64 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Table 65 Pro/Pre Biotic Yoghurt by Prime Positioning 2005-2009
Table 66 Pro/Pre Biotic Yoghurt by Claim Types 2005-2009
Table 67 Other Functional Yoghurt by Prime Positioning 2005-2009
Table 68 Other Functional Yoghurt by Claim Types 2005-2009
Table 69 Other Fortified Yoghurt by Prime Positioning 2005-2009
Table 70 Other Fortified Yoghurt by Claim Types 2005-2009
Table 71 Functional Spreadable Oils and Fats by Prime Positioning 2005-2009
Table 72 Functional Spreadable Oils and Fats by Claim Types 2005-2009
Table 73 Functional Gum by Prime Positioning 2005-2009
Table 74 Functional Gum by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of NH Beverages by Subsector: Value 2004-2009
Table 76 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 77 Other NH Hot Drinks by Type: % Value Breakdown 2004-2009
Table 78 NH Beverages Company Shares 2005-2009
Table 79 NH Beverages Brand Shares 2006-2009
Table 80 NH Green RTD Tea Brand Shares 2006-2009
Table 81 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 82 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 84 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 85 NH Packaged Food Company Shares 2005-2009
Table 86 NH Packaged Food Brand Shares 2006-2009
Table 87 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 88 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 90 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 91 Organic Beverages Company Shares 2005-2009
Table 92 Organic Beverages Brand Shares 2006-2009
Table 93 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 94 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 95 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 96 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 97 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 98 Organic Packaged Food Company Shares 2005-2009
Table 99 Organic Packaged Food Brand Shares 2006-2009
Table 100 Organic Dried Baby Food Brand Shares 2006-2009
Table 101 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 102 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014

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