Herbal/Traditional Products in Denmark
Euromonitor International, March 2012, Pages: 37
Herbal/traditional products recorded a 1% decrease in 2011 taking sales to DKr436 million. The decline was mainly due to negative publicity herbal/traditional products received towards the end of the review period. Danish consumers were increasingly warned about the possible side effects of such products. Liver specialists warned of an increasing number of reported cases of serious liver damage due to herbal remedies and dietary supplements. Cardiologists also warned that some...
The Herbal/Traditional Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicated Skin Care, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Herbal/Traditional Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HERBAL/TRADITIONAL PRODUCTS IN DENMARK
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products: Value 2006-2011
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2006-2011
Table 3 Herbal/Traditional Products Company Shares 2007-2011
Table 4 Herbal/Traditional Products Brand Shares 2008-2011
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2011-2016
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2011-2016
Axellus A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 1 Axellus A/S: Key Facts
Summary 2 Axellus A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Axellus A/S: Competitive Position 2011
Ferrosan A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 4 Ferrosan A/S: Key Facts
Summary 5 Ferrosan A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Ferrosan A/S: Competitive Position 2011
Nycomed Danmark A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 7 Nycomed Danmark A/S: Key Facts
Summary 8 Nycomed Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nycomed Danmark A/S: Competitive Position 2011
Executive Summary
OTC Sales Record Modest Growth in 2011
Consumer Concerns and Decreasing Unit Prices Stagnate Value Growth
Increasing Concentration in Competitive Environment
Chemists/pharmacies Continues To Be the Most Common Outlet for Consumer Health Products
Stagnant Sales Predicted for the Forecast Period
Key Trends and Developments
Demographic Changes Shape Demand for Consumer Health Products
Self-medication Is One of the Drivers of Sales
Market Maturity Slows Down the Growth Rates
Distribution Channels in Heavy Competition With Each Other
Online Presence Expands in Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 10 OTC - Switches 2009-2011
Summary 11 Research Sources
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