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Incontinence in Macedonia Product Image

Incontinence in Macedonia

  • ID: 1240430
  • May 2014
  • Region: Macedonia
  • 9 pages
  • Euromonitor International

The incontinence category still faces obstacles as a result of the rigid cultural views of the locals in Macedonia, which regard incontinence with negativity and ridicule, without really trying to understand its roots and nature. Nonetheless this conservative view is giving way to the more liberal view that incontinence is part of the lifecycle, and that it is perfectly normal among certain age groups and categories of consumers.

The Incontinence in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

INCONTINENCE IN MACEDONIA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2008-2013
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Retail Incontinence: % Value 2009-2013
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2010-2013
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2013-2018
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2013-2018
Executive Summary
Tissue and Hygiene Experiences Stable Value Growth in 2013
International Companies Dominate Tissue and Hygiene in Macedonia
Distribution of Tissue and Hygiene in Macedonia Is Dominated by Supermarkets
Premiumisation Trend Within Tissue and Hygiene Prevails in 2013
Much Slower But Stable Growth for Tissue and Hygiene Over the Forecast Period
Market Indicators
Table 7 Retail Sales of Sanitary Protection by Category: Value 2008-2013
Table 8 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
Table 9 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
Table 10 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
Table 11 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 12 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018

Question How are light and moderate/heavy incontinence defined in this product?
Answer Light Incontinence
The sector covers products designed for mild incontinence protection and light flow. Included are products, normally
characterised by limited absorbency levels, such as normal pads, liners, shields, male pouches and guards.

Moderate/Heavy Incontinence
The sector covers products designed for moderate and severe levels of incontinence. Products such as ultra-absorbent pads and
shields, pants (protective underwear), briefs, undergarments, adult diapers are included. The sector also includes pant/pad system products – pants with a built-in pad, which are completely disposable or a disposable pad with semi-disposable and washable pants.
Note: Product cover images may vary from those shown

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