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Incontinence in Macedonia

  • ID: 1240430
  • May 2015
  • Region: Macedonia
  • 17 pages
  • Euromonitor International

Incontinence achieves current retail value of 4% and 2% retail volume growth to reach value sales of MKD40 million and volume sales of 1.7 million units in 2014. Modern way of living in Macedonia, involving extensive and more frequent travelling as well as prolonged time spent outside of the comfort of the home is a positive factor contributing to the current growth and the future growth potential of incontinence over the forecast period.

The Incontinence in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

INCONTINENCE IN MACEDONIA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2009-2014
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Incontinence: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2011-2014
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2014-2019
Executive Summary
Economic Recovery Bolsters Tissue and Hygiene Performance in 2014
Retail Tissue Categories Experience Further Premiumisation
International Companies Remain Dominant in the Macedonian Market
Modern Grocery Retailers Continue To Dominate Tissue and Hygiene Distribution
Outlook for Tissue and Hygiene Over the Forecast Period Is Reasonably Positive
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Summary 2 Research Sources

Note: Product cover images may vary from those shown
Question How are light and moderate/heavy incontinence defined in this product?
Answer Light Incontinence
The sector covers products designed for mild incontinence protection and light flow. Included are products, normally
characterised by limited absorbency levels, such as normal pads, liners, shields, male pouches and guards.

Moderate/Heavy Incontinence
The sector covers products designed for moderate and severe levels of incontinence. Products such as ultra-absorbent pads and
shields, pants (protective underwear), briefs, undergarments, adult diapers are included. The sector also includes pant/pad system products – pants with a built-in pad, which are completely disposable or a disposable pad with semi-disposable and washable pants.
Note: Product cover images may vary from those shown

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