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InterContinental Hotels Group Plc in Travel and Tourism in World
Euromonitor International, Feb 2010, Pages: 35
InterContinental Hotels Group Plc (IHG) - the largest hotel operator in number of rooms and third largest hotel chain in the world in value sales - has a broad geographic reach of 100 countries. Despite turbulent economic conditions, the chain continued the relaunch of its major brands Holiday Inn and Holiday Inn Express. Positioned predominantly in the mid-scale segment, IHG managed to sustain a strong brand portfolio and ever growing pipeline.
Euromonitor International’s InterContinental Hotels Group Plc in Travel and Tourism company profile offers detailed strategic analysis of the company’s business, examining its performance in the travel and tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Why buy this report?
- Get a detailed picture of the Travel and Tourism industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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