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Men's Grooming in Greece
Euromonitor International, May 2011, Pages: 28
The key trend in 2010 in the Greek men’s grooming category was brought about by the economic downturn. Because of consumers cutting back on their spending, the number of promotional offers on the market grew substantially and brands were struggling to gain customer constancy. This posed profit problems, decreased advertising and prevented real value growth in the category. What is more, the relatively low loyalty levels of Greek consumers dropped to even lower levels as price became the key...
The Men's Grooming in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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