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Men's Grooming in Turkey
Euromonitor International, June 2011, Pages: 30
In 2010, the key trend in men’s grooming was the increasing number of new product developments. A number of sophisticated new product launches were made at the end of the review period, including Nivea Active3, a combined product that can be used as shower gel, shampoo and shaving gel, by Eczacibasi-Beiersdorf. Furthermore, increasing urbanisation and a higher number of men in professional jobs meant that men gave greater importance to self-grooming. The rate of growth at the end of the review...
The Men's Grooming in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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